Salomon

THE PROCESS

From Product Photo to Product Film

The project started with a simple question: What if the red gradient of the Salomon Phantasm 3 sole wasn't just a design element, but the result of the shoe emerging from a pool of red liquid?

That single visual idea became the foundation for the entire film.

From there, each scene was developed iteratively with AI. Every prompt built on the previous one, refining the environment, movement, lighting, and transitions until everything felt visually coherent and true to the product.

The final result is a cinematic product film that would have been difficult and expensive to produce in a traditional studio. AI made it possible to explore a creative concept first and then shape it into a polished, brand-ready visual while keeping full control over the direction and aesthetic.